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Pakistani ambassador to Germany, Dr Mohammad Faisal, said on Tuesday he had met Dieter Mettke from the multinational IKEA conglomerate who was en route to Pakistan to start IKEA operations there.
“Met Dieter Mettke @IKEA_Deutchland. He is going to #Pakistan to be Incharge of #ikea operations,” Ambassador Faisal said on Twitter. “We look forward to #ikea opening up stores in major cities of #Pakistan.”
Though Dr Faisal deleted his tweet now but he shared the picture in which he met with the IKEA management too.
IKEA is a multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.
IKEA started its Asia push in the early 2000s and opened its first store in India in 2018.
The group has already taken its huge out-of-town stores packed with modern Scandinavian style to more than two dozen markets, with the product and experience instantly recognizable across them all.
Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, IKEA has been the world’s largest furniture retailer since 2008. The brand used by the group is an acronym that consists of the founder’s initials (Ingvar Kamprad), and those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd (his hometown in Småland, southern Sweden).
In developed markets, IKEA is positioned as a low-priced mass-market brand, but in emerging markets where low prices are the norm, it targets a growing middle class that aspires to international lifestyle products.
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